“Before opening our first store, I knew there was a void in the marketplace - Toronto did not have a casual, fast-service restaurant like this. “The vision for Aroma Espresso Bar in Canada has always been to deliver fresh and nutritious meal options alongside superior coffee,” says Anat Davidzon, managing partner, Aroma Espresso Bar Canada. She quickly began to miss the coffeehouses of her homeland and so she approached Aroma’s owners in Israel and asked them if they had considered expanding into Canada. The brand grew quickly across the country and today it is considered the Starbucks or Tim Hortons of Israel.įast forward a couple of years to 2001 when Davidzon’s cousin Anat Davidzon arrived in Toronto to study at the University of Toronto. “It’s an impressive rate of growth when you consider the economic downturn that happened at the time the first Aroma location opened, and the fact that after opening the first store waited two years before opening another location,” says Daniel Davidzon, manager, Marketing and Communications for Aroma Espresso Bar.įounded in Jerusalem in 1994 by Yariv Shefa, Aroma Espresso Bar immediately captured the imagination of the Israeli population. Launched in the city’s Annex neighbourhood in 2007, Aroma now boasts 30 locations across the Greater Toronto Area (GTA). In Toronto’s already crowded coffeehouse space, Aroma Espresso Bar is taking the city by storm.
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